Built for America: Acura’s Commitment to Value in Uncertain Times

At Acura of Wichita, we understand that news about rising tariffs and changes in global trade can spark questions—especially when it comes to the future pricing of the vehicles you love and trust.

We want to reassure you: Acura and Honda are not making adjustments to MSRP pricing at this time.

Despite recent announcements of new tariffs on imported auto parts and materials, Acura and Honda remain committed to protecting the value we offer our customers. How? It all comes down to something we’ve believed in for over 40 years: “Build where we sell.”

Here’s what that means for you:

• Nearly Two-Thirds of Acura and Honda Vehicles Sold in the U.S. Are Built Here
  Our U.S.-based manufacturing plants allow us to stay agile, control costs, and respond quickly to your needs.
• Over $25 Billion Invested in American Operations
  That includes $1.5 billion in research and development and recent $1 billion investments to modernize our Ohio plants—readying us to build hybrids, EVs, and traditional gas vehicles all on the same line.
• Deep Roots in North America
  Even the vehicles assembled in Canada and Mexico meet strict USMCA standards with significant U.S.-sourced content.
• 122,000 Jobs Supported Across the U.S.
  From our 30,000 associates to the 92,000 employees at dealerships like ours, Acura and Honda help drive the American economy forward.
• Leaders in American-Made Vehicles
  Honda and Acura consistently rank among the top in the Cars.com American-Made Index, with nine models in the top 20 last year alone.
• $30.97 Billion in Purchases from Over 600 U.S. Suppliers in 2024
  That’s real investment in American innovation, industry, and infrastructure.

Looking Ahead

While the new tariffs will have a financial impact on automakers across the board, Acura and Honda are focused on absorbing these challenges without passing costs onto you. We’re proud of the fact that Acura’s story is an American story—one of craftsmanship, resilience, and putting the customer first.

If you have questions or would like to learn more about how Acura is preparing for the future, we invite you to visit Acura of Wichita, where we’re always ready to help.